experiment 03

Hold to Provision

In a recent product, we needed a button that carried the weight of what it actually did. Clicking “Provision” spins up real infrastructure — it costs money and it costs time. A normal button made it too easy to do by accident.

So we designed a press-and-hold interaction. The ring fills, the hash generates, and only when you’ve committed the full hold does the action fire. That deliberate pause between pressing and provisioning is where intention lives.

The friction is the feature. Forcing intentionality in the press reduced unintentional provisions by nearly 50%.